Archive for August 26th, 2009

Is It Home Yet?

Sharon August 26th, 2009

Apparently a cynical new ad campaign, funded by home improvement and furnishings companies is about to begin, trying to get you to spend your money on a new sofa or wing chair, since, after all, you haven’t been foreclosed on…yet.  The advertising slogan is “is it home yet?”

According to the New York Times:

“With such dreams of sudden wealth having gone the way of Dow 14,000, Americans may be getting used to the idea that they will be living in their current homes or apartments for a while longer. And if they are staying home more, because they cannot afford to take vacation trips or dine out as much as during the boom times, thoughts may be turning to refurnishing, refurbishing and generally sprucing up.

Those are the underpinnings of an ambitious campaign, with a budget estimated at $20 million, that is scheduled to begin on Monday. The campaign, by agencies that are part of the North American operations of Ogilvy & Mather Worldwide, a division of WPP, seeks to persuade consumers to start shopping again for furniture and home furnishings.

Needless to say, such discretionary merchandise has been particularly hard hit by the buying strike that has affected marketers during the recession in almost every category except, perhaps, groceries and gasoline. Sales of home furnishings fell 0.9 percent in July from June, according to the Commerce Department, and declined 12.9 percent last month compared with July 2008.

The campaign carries the upbeat theme “Is it home yet?,” which will be featured on a logo depicting the phrase embossed across a welcome mat. The theme evokes schmaltzy television commercials from decades ago for Lipton instant soup mix, in which hungry children asked their mothers, “Is it soup yet?”

The campaign will include print, outdoor and online advertising; search engine marketing; and promotions and materials in stores. There will also be a celebration of September as “National Home Furnishings Month” as well as a special Web site (homeyet.com).

“For the last 10 or 15 years, you looked at your home as a financial investment, but the return on this investment is actually emotional,” said Robert Maricich, president and chief executive at the World Market Center Las Vegas, a showroom, exhibition space and design center for the furniture industry that was opened in 2005.”

Yup, you can’t afford to move, you are already 3 payments overdue, but definitely put some new drapes and wing chairs on the credit card.  You can’t get any money out, and the payments are impoverishing you, but the emotional return, is, like the credit card company says, “priceless.”  After all, who could put a price on the feeling wall-to-wall carpet gives.

This, of course, is the commercial version of home is where the heart is.  It is also, of course, complete bullshit.  Later in the story, a furniture executive observes that buying that new sofa isn’t discretionary – after all, “try sleeping on the floor, sitting on the floor, dining on the floor.”  Besides noting that all over the world, the vast majority of people do precisely those things, it might be worth noting the ridiculousness of the duality set up here – if you don’t buy a new sofa, you’ll have to sit on the floor.  Ok, everyone who doesn’t have anything to sit on, but internet acccess or who buys Elle Decor and has no sofa, raise your hand?  Anyone who can’t find a perfectly nice sofa down at the local Salvation Army, raise your hand.

Now advertising is like this, and there’s really no point in getting heated up, except for this – they’ve gotten very close to something we do need to know about our homes – that it is possible to tranform the into a place that can be home in the long term.  This is what Adapting in Place is about.  But for most of us the tools for this are precisely the opposite of those being sold by consumer culture – not the new sofa, but the ability to retrofit the old one or make do with something else; not the ability to purchase, but the ability not to, not “home as expression of one’s consumer taste” but “home as workshop and workplace, as a place that makes it easier for you to go on.” 

The more we are taught that home is made by our purchases, the harder it is for us to fundamentally transform our relationship with home, and make it a place that gives back to us, rather than absorbs the contents of our pocketbooks, until, of course, the day they are emptied, and the repo guy comes to take the sofa, and the house, back.

Sharon

Harvesting and Preserving Medicinal Herbs

Sharon August 26th, 2009

A number of people have asked me to write about my new herbal adventures more, and I’ve resolved to do so. I haven’t forgotten about writing about the big questions (more to say still on the middle ground between Kingsnorth and Monbiot), but I did want to answer those who have been querying me about teas and tinctures.

For me, the most fascinating part of my whole self-sufficiency project is the plants – don’t get me wrong, I love the skills, I love animals, but I think I like best the project of getting to know plants.  The joy of herbalism is that it requires an intimacy that I really delight in – the more I learn, the better the results, and the more pleasure I take from my garden plants.

When I first started planting culinary and medicinal herbs, I pretty much treated them all the same way  – when I wanted some, or when it was a convenient time for me, I went and cut what I wanted.  But gradually I’ve learned a lot more about harvesting – when and how, and how to make best use of the plants.  Some of this is most important if, like me, you are hoping to sell dried herb, but harvesting at the right time will make anyone’s plants more medicinally active – we all know that there’s a world of taste difference between a green tomato and a red, ripe one dripping from the vine, between a tender, delicate new 6 inch zucchini and a three foot, seedy monster.  Well, herbs also have windows in which they are at their best.

Still, there’s something to be said for the “just go out and pick the herb” strategy – and for most fresh uses, I think this is probably still a good one.  There will be times when you want the most chemically active possible plant, but if your kid has an upset tummy and you have a dill head lying around, there’s really no reason to spend a lot of time wondering if you should have picked it on Friday or should wait until the seeds are fully mature.  By all means, try and harvest at the best possible moment, but don’t make yourself nuts, unless you are trying to sell your herbs.

There’s no real rule of thumb that allows you to completely avoid getting to know the plants themselves more intimately (and after all, this isn’t really something to be avoided), but there are some general principles that can be applied usefully.  Generally speaking, if what you harvest is the flower (say, chamomile or red clover) you want to harvest it just as the flowers open, as close to opening as possible (being pollinated can reduce the medicinal qualities of the flower, as in the case of clover).  If what you harvest is “aerial parts” (say, as in scullcap or feverfew) then you generally (there are some important exceptions to this) want to harvest the top foliage and flowers just as the flowers open.  If what you harvest are the young leaves (like nettle or raspberry leaves), harvest in spring, or keep cutting back or succession planting to ensure a harvest of young leaves.  Seeds (such as milk thistle and burdock are harvested when the seeds are ripe, that is fully dry. Berries and fruits (such as cayenne peppers or elderberries) are harvested when ripe, or just shy of ripe.  Roots (such as dandelion or echinacea) are best harvested in fall after die back, or in very early spring, before heavy growth is put on.  Barks, (like willow or crampbark) are a winter crop - and in fact, I wonder that more northern farmers don’t consider adding a few bark crops to add to their other winter work with wood – cutting firewood, pruning, etc…  

There are some oddities among the herbs – Gingko leaves, for example, are harvested not when young, but when they begin to yellow.  Comfrey is gentler and safer after the first spring flush – the first crop can be cut for compost or animal feed.  Rosemary is more fragrant and active after flowering, rather than during it.  Some roots need several years to develop, others are at their best.  Again, you’ll want to look at recommendations from several books, since people’s opinions vary a lot on this stuff.

What if you want to combine two herbs with different harvesting periods in, say, a tincture?  You have two choices – you can harvest both plants as close to optimally as possible, say, picking the late flowering clover and digging the burdock before frost to create a clover-burdock root combination, or you can double tincture – tincture the clover at its peak, strain, and then fill the jar again with burdock root, and tincture it again.

The two easiest methods of preserving herbs are folk-style tincturing and drying, and that’s all I’m going to talk about in this particular post.  Again, the books you use will have recommendations for how to handle these plants – and I’ll write future posts about creams and oils and other methods.  But for today, we’ll assume you are going to either tincture the herbs or dry them.  You should look to see how the plant works best – as all of us know from culinary herbs, some herbs dry beautifully, some lose their essence. The same is true of tincturing – I’ve heard herbalists say that alcoholic tinctures are the best way to preserve herbs flatly, but some plants have constituents that don’t precipitate out in alcohol – marshmallow, for example, is valuable mostly because of its mucilaginous qualities, but that mucilage is not alcohol soluble, so an alcohol tincture isn’t the best way to preserve it.

Tinctures involve preserving herbs in alcohol, vinegar or glycerin.  Glycerin has the advantage of being sweet and easy to give to children, vinegar something everyone can tolerate, alcohol’s biggest advantage, besides pulling many plant elements out, is that tinctures last forever.  That way, if you are trying to preserve an herb you can’t grow, or don’t expect to have access to forever, tinctures are really valuable.

Either way, take a quart mason jar, and chop the herb parts up finely (for particularly dry or encased parts, like woody roots or hard coated seeds, you may need to grind them up some in a mortar).  Fill the jar to the top, and add alchohol (100 proof vodka is the easiest, although you can also make tinctures in fortified wine, or in a high proof alcohol that you enjoy sipping – no reason you can’t enjoy, say tequila-lemon balm or gin macerated with elderberries – for your health of course ;-) ), glycerin or vinegar.  Put the tincture in a cool dark place and shake it daily for a month, or more.  Strain through cheesecloth and press or squeeze out all liquid.  That’s your tincture.  Store in a cool, dark place, clearly labelled with both ingredients and with warnings if necessary.  Glycerin tinctures store 1 year if made from at least 70 percent glycerine and kept very tightly capped (they suck water from the air otherwise), vinegars last 1-2 years at room temperature, alcohol tinctures last indefinitely.

Drying herbs is pretty simple – in a dry climate, you can hang them up in a warm, dry place with good air circulation and no exposure to sun, and just let them dry until crispy.  Unfortunately, at least this summer, this method hasn’t worked at all for me – plants keep absorbing humidity, and turn grey and dull.  A solar dehydrator doesn’t work for this – bright sun is not good for most medicinals.  So this year I’ve found myself using the electric dehydrator much more than I would like.  Generally speaking, you want to dry your plants as quickly as possible – within 1-4 days, and at a temperature between 80 and 100 degrees.  Once they are dry, crumble them into an airtight jar, and put them away from light. 

How do you decide whether to tincture or dry?  For me, it is often a matter of aesthetic pleasure – any herb I enjoy drinking as tea, I might as well dry.  What’s the point, say, of peppermint tincture, when peppermint tea is so delicious?  On the other hand, valerian doesn’t taste that good anyway, so I might as well cover it in cheap vodka ;-) .  Also, if you have kids, I find it a lot easier to get them to drink a cup of tea than to swallow anything alcoholic, so either that or glycerin is preferrable.  Books will have good recommendations about whether to tincture or dry, and some of it may depend on what you want to use them for.

The three books I’d really recommend starting with are James Green’s _The Herbal Medicine-Maker’s Handbook_, Richo Cech’s _Making Plant Medicine_ and for those growing their own, Tammi Hartung’s _Growing 101 Herbs that Heal_.  It should go without saying, btw, if you are not cultivating these herbs, but wildcrafting them, you are doing so completely ethically – not taking more than a fair share of any stand, encouraging them to expand their range, not harvesting endangered plants. 

Happy harvesting.

 Sharon